Add internal links from old posts to new cornerstone content

Adding internal links from your older posts to your new cornerstone content directs both readers and the link authority those older posts have accumulated toward your most important page.

Your older posts likely have real backlinks and authority built up over time — linking from them to your cornerstone content passes some of that accumulated value forward.

How to do it

1. 1
   Identify your older posts covering related topics

   Content that genuinely relates to your cornerstone topic.
2. 2
   Add natural, contextual links to the cornerstone

   Within the actual content, not just a generic footer link.
3. 3
   Use descriptive anchor text

   Text that describes the cornerstone content, not generic "click here."