Publish a "compare us to alternatives" page

A "compare us to alternatives" page directly and honestly compares your offering against real competitors, addressing exactly the comparison questions people ask AI systems when deciding between options.

Comparison questions are increasingly common AI queries, and an honest, structured comparison page gives these systems real content to draw from instead of leaving the answer to whatever they find elsewhere.

How to do it

1. 1
   Identify your real top alternatives

   The ones people are actually comparing you against.
2. 2
   Write a genuinely honest comparison

   Real strengths and weaknesses on both sides — dishonest or one-sided comparisons undermine trust.
3. 3
   Use a clear structured format

   A table or organized layout makes real differences easy to extract.