Create a podcast episode on your topic

A podcast episode on your core topic — either your own or as a guest — creates spoken, transcribable content covering your expertise in depth, an increasingly significant source format for AI systems.

Podcast transcripts are genuinely useful source material for AI systems, and audio content reaches an audience and builds a form of authority text content alone does not.

How to do it

1. 1
   Decide between hosting or guesting

   Starting as a guest on established shows is often more realistic than launching your own.
2. 2
   Pitch or produce with real substance

   Genuine expertise and insight, not a thinly disguised advertisement.
3. 3
   Ensure a transcript is available

   Either the show provides one, or publish your own alongside the episode link.