Add a real project, case study, or result

Proof content means adding real evidence of your results to your site — case studies, documented outcomes, testimonials, credentials. It's the experience-and-trust signal Google's E-E-A-T rewards, and what convinces a wary visitor to buy.

Google explicitly evaluates Experience, Expertise, Authority, and Trust — and specific proof demonstrates all four. A real case study with numbers out-ranks and out-converts 'we're the best' every time. This is where SEO and sales fully overlap.

How to do it

1. 1
   This is your adding a real project, case study, or result.

   A documented result is a top E-E-A-T signal and a powerful conversion tool.
2. 2
   Pick a real, specific result

   Choose an actual project, client outcome, or measurable result you can document honestly. Specificity is everything — 'increased their bookings 40% in 3 months' beats 'helped a client succeed.'
3. 3
   Tell it as a story: problem → action → result

   Structure it: what the situation/problem was, what you did, and the concrete outcome (with numbers and, ideally, a client quote). This narrative is both persuasive and rich, rankable content.
4. 4
   Make it specific and verifiable

   Real names (with permission), real numbers, real photos. Verifiable specifics build the trust that vague claims destroy. If you can link to or show evidence, do.
5. 5
   Place it where it does the most work

   Feature proof on your money pages and a dedicated case-study/results page, and reference it from your homepage. It should be easy to find right when a visitor is deciding.
6. 6
   What matters most on THIS platform

   Pick one real outcome and document it concretely: the problem, what you did, and the measurable result with real numbers and a client quote. This single piece of genuine proof builds more trust (with both Google and buyers) than any amount of self-description.