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Verify your business is cited correctly by major AI systems

1-2 hr Impact: high ✓ Manual completion — a permanent stone

AI systems like ChatGPT, Gemini, and Perplexity increasingly answer questions about businesses directly, pulling from their training data and live web sources — verifying they describe you correctly means checking these systems don't have outdated, wrong, or entirely absent information about who you are and what you do.

A growing share of research and purchase decisions now start with an AI conversation rather than a search — if these systems get your business wrong or don't know you exist, that's an increasingly large blind spot competitors with accurate AI visibility don't have.

How to do it

  1. 1
    Ask each major AI system directly about your business
    ChatGPT, Gemini, Claude, Perplexity — ask "what is [business name]" and "what does [business name] do" in each.
  2. 2
    Note any inaccuracies or gaps
    Wrong location, outdated services, confusion with a similarly-named business, or simply no knowledge at all.
  3. 3
    Strengthen the underlying sources these systems draw from
    llms.txt, structured schema, Wikidata, and a clear, crawlable site are what these systems actually learn from — fix inaccuracies at the source, not by trying to argue with the AI directly.
  4. 4
    Re-check periodically
    AI training data and live-retrieval sources update on their own schedules — this is worth revisiting every few months, not just once.

Common mistakes

How you will know it is done

Major AI systems describe your business accurately when asked directly — correct name, location, and core offering.

Set this stone in your hive

The Legacy Ring is permanent — once set, it stays set. This is the kind of work that outlasts any single scan or campaign.

Open this mission in H.I.V.E. →