Secure your full domain portfolio — variants, misspellings, and key TLDs

Securing your full domain portfolio means owning not just your primary domain but common misspellings, relevant alternate TLDs, and close variants, preventing competitors or bad actors from registering confusingly similar domains that could divert your traffic or damage your brand.

An unclaimed misspelling or alternate TLD is a real, low-cost opportunity for someone else to capture traffic meant for you, or worse, to run a phishing or impersonation scheme using a domain that looks legitimately like yours.

How to do it

1. 1
   Identify common misspellings and variants of your domain

   Typos, hyphenated versions, and common alternate spellings people might genuinely type.
2. 2
   Register key alternate TLDs

   If you own .com, consider .net, .co, and any industry-relevant or country-specific TLDs relevant to your actual market.
3. 3
   Set up simple redirects

   Point registered variants to your primary domain rather than leaving them as unused, parked pages.
4. 4
   Keep all registrations current

   A lapsed variant domain can be picked up by someone else just as easily as your primary domain could be — see the domain expiry check.