Get at least one feature or mention in an industry publication

Getting at least one feature or mention in an industry publication is the same category of prestige signal as the earlier press mention missions, focused specifically on trade or industry-specific outlets rather than general or local press.

Industry publication coverage carries specific credibility with exactly the professional peers and potential customers who read that publication, a targeted form of the same authority-building as broader press.

How to do it

1. 1
   Identify the real publications your industry peers actually read

   Trade journals, industry newsletters, or recognized niche publications.
2. 2
   Develop a genuinely relevant angle for that specific audience

   Industry insiders want different content than a general audience, tailor your pitch accordingly.
3. 3
   Pitch the right contact directly

   Editors or contributors at trade publications are often more accessible than general press.
4. 4
   Leverage the result

   Add it to your press or media page and reference it in your credentials.