Create and publish a documented brand style guide

Creating and publishing a documented brand style guide, covering your logo usage, colors, typography, and voice, ensures consistency across everything you or anyone else produces on behalf of your brand, rather than each new piece of content or design drifting slightly from the last.

Consistency is a real trust and professionalism signal, and a documented guide makes it possible to delegate content or design work while maintaining that consistency, rather than everything depending on you personally remembering the rules.

How to do it

1. 1
   Document your logo usage rules

   Approved formats, clear space requirements, and what not to do with the logo.
2. 2
   Document your color palette precisely

   Exact hex codes for primary and secondary colors, not approximate descriptions.
3. 3
   Document your typography choices

   Which fonts, at what weights, for headings versus body text.
4. 4
   Document your brand voice

   Tone, style, and language guidelines that make written content sound consistently like you.