Be interviewed as an expert on a recognized industry podcast

Being interviewed as an expert on a recognized industry podcast puts your expertise in front of an established audience and creates a permanent, linkable, citable piece of content featuring you as the authority being asked, not the one asking.

Podcast interviews are more accessible than speaking slots (lower barrier, more shows exist), produce durable content you can reference and link to indefinitely, and often come with genuine backlink opportunities from the show's own site.

How to do it

1. 1
   Identify podcasts genuinely relevant to your expertise

   Shows your actual potential customers or industry peers listen to, not just any podcast that will have you.
2. 2
   Pitch a specific, compelling angle

   Not "have me on to talk about my business" — a specific insight, contrarian take, or case study the host's audience would genuinely value.
3. 3
   Prepare real substance, not just talking points

   The best interviews come from genuine expertise and specific stories, not rehearsed pitches.
4. 4
   Link to and reference the episode afterward

   Add it to your press/media page, share it, and where appropriate request a link back from the show's own site.