Add LocalBusiness or Organization schema to your homepage

1-2 hr Impact: critical ✓ Manual completion — a permanent stone

LocalBusiness or Organization schema on your homepage explicitly tells search engines the structured facts about your business — name, address, phone, hours, type — rather than making them infer this from unstructured page text, which is both less reliable and slower for them to process.

This is foundational structured data that feeds directly into local search rankings, Knowledge Panel eligibility, and rich result eligibility — genuinely one of the highest-leverage single pieces of code you can add.

How to do it

1

Choose the correct schema type

LocalBusiness (or a more specific subtype like Restaurant, LegalService) for a business with a physical presence customers visit; Organization for a business without one.
2

Fill in every applicable property

Name, address, phone, hours, price range, and a logo/image reference — as complete as genuinely applies to you.
3

Add it as JSON-LD in your homepage head

The standard, Google-recommended format for structured data.
4

Validate before publishing

Confirm no syntax errors are silently breaking the schema.

Common mistakes

Using the generic Organization type when a more specific LocalBusiness subtype genuinely applies to you is a missed opportunity — the more specific type carries more precise, useful signal.

How you will know it is done

Valid LocalBusiness or Organization schema is present on the homepage and passes validation.

Tools that help

Schema Markup Validator ↗

Validates your JSON-LD for correctness.

Set this stone in your hive

The Legacy Ring is permanent — once set, it stays set. This is the kind of work that outlasts any single scan or campaign.

Open this mission in H.I.V.E. →